Advantages & Disadvantages of Pop up Ads

There are millions of websites on the internet, which makes it very likely for almost all of you having, at least once, stumbled upon pop up ads yourself. While pop up ads tend to be annoying and often unwelcomed, one often wonders if such pop up ads serve any real purpose and whether they are even effective, or just why do websites have pop ups. The website design expert suggests the following advantages of disadvantages of pop ups.

Advantages of Pop Ups
•It catches the attention of the viewers very quickly

•It reminds fellow visitors of any important or urgent information

•Encourages more conversions

•Is capable of keeping visitors on a particular webpage for longer time

•Engages visitors, while also encouraging interaction

•It is effective in gathering more information that could be later used for greater sales conversions

•Interrupts the attention-blindness of website visitors

•It’s a good gateway to other websites

Disadvantages of Pop Ups
•Pop up ads are annoying. Most website visitors would find pop up ads annoying and unwelcomed, regardless of how big or small it is, or where it is placed. Many times, visitors tend to get so annoyed that they rather choose to leave that website immediately.

•Pop up ads can distract and confuse the visitors.Pop up ads tend to irritate, frustrate, distract, and confuse the visitors to the website, suggests a web developer at the web development company. It is especially true when pop ups contain irrelevant messages or information, and it appears at a wrong webpage or at a wrong time.

Keyword Research Mistakes to Be Avoided

When it comes to planning a SEO strategy, thinking and coming up with keywords that you would want to rank is the most important and first step that need to be taken. Still, keyword research could be a quite daunting task. So, here are some keyword research mistakes that should to be avoided:

Failing to Execute Keyword Research Correctly
There are some people who believe that keyword research can be foregone, or that it is no longer an important for SEO, suggests a digital marketing expert at SEO company Vadodara. Doing keyword research properly could be indeed tough and a time-consuming process. And it is true that keyword ranking isn’t a matter of simply stuffing right keywords in your content, and it has not been like that for a very long time. But simply winging or completely skipping this process would mean that you are creating content without any idea of what the potential users are actually looking for. Proper keyword research is really important for your SEO.

Aiming and Focusing at Unrealistic Keywords
You need to ensure that you are aiming at keywords that are realistic. Some niches tend to be very competitive. And ranking in such competitive niches could be really hard task, especially when you are just starting your new website or business. And if you are a startup, you should try to avoid aiming for competitive ‘head’ keywords, atleast not yet. The best keyword analyst at a web design company Vadodara suggests that you should instead focus more on long-tail keywords that are much easier to rank and have much higher chances to convert too.