Friday 3 April 2020

Keyword Research Mistakes to Be Avoided

When it comes to planning a SEO strategy, thinking and coming up with keywords that you would want to rank is the most important and first step that need to be taken. Still, keyword research could be a quite daunting task. So, here are some keyword research mistakes that should to be avoided:

Failing to Execute Keyword Research Correctly
There are some people who believe that keyword research can be foregone, or that it is no longer an important for SEO, suggests a digital marketing expert at SEO company Vadodara. Doing keyword research properly could be indeed tough and a time-consuming process. And it is true that keyword ranking isn’t a matter of simply stuffing right keywords in your content, and it has not been like that for a very long time. But simply winging or completely skipping this process would mean that you are creating content without any idea of what the potential users are actually looking for. Proper keyword research is really important for your SEO.

Aiming and Focusing at Unrealistic Keywords
You need to ensure that you are aiming at keywords that are realistic. Some niches tend to be very competitive. And ranking in such competitive niches could be really hard task, especially when you are just starting your new website or business. And if you are a startup, you should try to avoid aiming for competitive ‘head’ keywords, atleast not yet. The best keyword analyst at a web design company Vadodara suggests that you should instead focus more on long-tail keywords that are much easier to rank and have much higher chances to convert too.


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